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Strategy Development Case Study


Utilising Strategy To Bring Sustainable Success

Commercial Evolution

With constant changes in funding sources and a drive to generate additional revenue streams which improve financial sustainability, charities must become increasingly commercial in their outlook. Balancing this business mindset with their mission-driven nature can be a challenge when considering the strategic direction of the organisation.  When a science and engineering charity wanted to introduce a new strategic development process the Chief Executive Officer approached Elaine to design and facilitate the first phase of the process.

The client turned to Elaine because she is an experienced strategist and facilitator used to working with complex situations and diverse participant groups.  The client knew she would enable its team to work together to generate tangible results and kick-start the new strategy process.

Strategy For All

To capitalise on the breadth of experience available within the organisation the client had invited a diverse group of stakeholders to contribute to phase one of the strategy process.

Thinking strategically does not come easily to some people plus it can be seen as the domain of an elite few.  In addition, being open to fresh perspectives and new possibilities is not everyone's natural mindset. Therefore to enable and facilitate strategic conversations and output within such a diverse group, Elaine employed her usual creative and people-orientated approach.  The aim to ensure accessibility for all and achieve valuable results for the client.

A Lasting Legacy

To help the organisation use strategy to bring sustainability for the future Elaine...

...provided guidance and structure for the first phase of the strategy process; using current status data to inform the design of team activities
...designed a bespoke strategy day
...produced collated output

The client is now building on the work carried out.



Working With Elaine

Just wanted to say what a super strategy session you designed and delivered for us. It was a tough gig with such a diverse group of people in the room. They all felt you did a superb job and that we achieved a massive amount. Thank you for all your hard work.     Chief Executive Officer




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